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GOOGLE ADS
Revitalizing Mint & Lily's Google Ads Strategy: A Journey from Stagnation to 44.09% Revenue Growth
Mint & Lily
An 8-figure revenue-generating brand store specializing in high-quality jewelry at affordable prices.
OVERALL RESULTS IN JUST 2 MONTHS
+44% generated in sales
$
222940
USD
+12% conversion rate
3.37
%
Increased from a $222,940 USD and 3.37% conversion rate.
The Challenge
Lack of Scalable Google Ads Performance:
Despite multiple scaling attempts, the client was unable to improve Google Ads performance due to a poorly structured campaign and extensive inventory.
Incorrect Conversion Settings:
Conversions were set up incorrectly, assigning value to less meaningful metrics like page views.
Transitioning to Performance Max:
The client had no strategy to transition from Smart Shopping campaigns to Performance Max, causing further complications.
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OUR APPROACH & STRATEGY
We took a data-driven approach to restructure the campaigns, optimize conversions, and transition smoothly to Performance Max, all while keeping an eye on budget allocation and ROI.
Conversion Optimization: Reviewed and set the right targets and values for all conversions.
Market & Keyword Research: Conducted extensive market and keyword research to align Google Ads with other marketing channels.
Budget Analysis: Analyzed budget distribution among all campaigns and products.
Campaign Segmentation: Split campaigns into product categories and performances, allowing for more precise bidding strategies.
Winner Testing: Introduced a “winner testing” campaign to identify high-performing products that were previously overlooked.
Branded Campaigns: Optimized branded campaigns by raising the target ROAS and fixing keyword matching, resulting in a 4x increase in ROAS.
Transition to Performance Max: Assisted the client in transitioning from Smart Shopping to Performance Max campaigns smoothly.
BEFORE AND AFTER
The Results
Comparing first two months of results to the previous period:
In just one month, we increased the revenue from Google Ads by 21.44%, generating $128,928.
Over the first two months, we further increased the revenue by 44.09%, amounting to $321,236, while also improving the conversion rate by 12.56%.