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GOOGLE ADS
En O'Teur was struggling to meet their goal of 30 conversions per day at a $3.75 CPA
Learn more how we increased their monthly leads by 851%
En O'Teur
Lead Generation Business in Baby Products.
OVERALL RESULTS
monthly leads
15
cost-per-lead
$
3.65
CAD
Improvement from a 20 monthly leads and CAD$ 3.65 CPA.
BEFORE AND AFTER
The Results
Comparing October 2020 to January 2023:
Increased leads by 851%, generating 3,759 leads from Google Ads.
Reduced the Cost Per Lead (CPL) by 3%.
The Challenge
Performance had plummeted, making it difficult to achieve even a modest goal of 20 conversions per day at a $3.75 CPA.
The account structure was a mess, making it nearly impossible to analyze performance or scale efficiently.
An outdated landing page was severely impacting the effectiveness of all marketing efforts.
Ineffective ad copy and headlines were failing to resonate with the target audience, leading to low engagement and conversion rates.
OUR APPROACH & STRATEGY
We conducted a comprehensive audit of the existing Google Ads account, tracking systems, and landing pages. Leveraging this data, we revamped the account structure, clarified ad messaging, and optimized the landing page to meet and exceed the client's goals.
Tracking & Attribution: Adjusted all tracking tags and attribution models.
Ad Clarity: Revamped ads with clear headlines and descriptions, highlighting specific baby brands and regional identifiers.
Keyword Optimization: Conducted new market and keyword research to lower CPC.
Performance Max Campaigns: Leveraged Google’s PMax for broader reach, making it the best performer after optimization.
CRO Optimization: Updated the client’s outdated landing page, which was the key factor in improving performance.
Account Structure: Segregated products and demographics for better understanding and scaling.
