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Smile Brighter: How Our Targeted PPC Campaign Achieved Exceptional Growth for Abaden Dentists
Abaden Dentists
A leading dental clinic known for offering a comprehensive range of dental treatments.
OVERALL RESULTS SO FAR:
leads-per-month
47
cost-per-lead
€
The Challenge
Lack of Online Presence: The clinic had a minimal online footprint, which limited patient outreach.
Ineffective Ad Spend: Prior PPC campaigns were not yielding a satisfactory ROI, with high costs and low conversion rates.
Unoptimized Web Experience: The clinic’s website and landing pages were not optimized for conversion, leading to poor user engagement.
No Historic Data: As a new entrant into PPC advertising, the clinic lacked historical data to inform its marketing strategies.
Unrefined Targeting: The initial campaigns failed to target the most relevant audience, resulting in inefficient use of the advertising budget.
OUR APPROACH & STRATEGY
We designed a PPC campaign from the ground up, focusing on keyword optimization, ad spend efficiency, and conversion-centric web enhancements to foster significant patient engagement and clinic growth.
Strategic Market Analysis: Conducted a deep dive into market trends and competitor strategies to identify opportunities.
Keyword Optimization: Selected high-intent keywords tailored to dental services to drive relevant traffic.
Ad Copy Refinement: Crafted compelling ad copy focused on the clinic’s unique selling propositions.
Display Ads + Advertorials: Launched display campaigns directing to life-style advertorials strongly related to dental health and aesthetics.
Conversion Tracking Implementation: Set up detailed conversion tracking for insightful data analytics.
Landing Page Optimization: Reworked the landing pages to improve the user journey and conversion rates.
A/B Testing: Implemented A/B testing across ads and landing pages to continuously improve performance.
BEFORE AND AFTER
The Results
Our bespoke strategy led to an impressive 423 conversions within a single month, with a significant improvement in cost-per-conversion, demonstrating a successful turnaround in Abaden Dentists’ digital marketing approach.
